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Product & Growth · AI Products · Career Mentoring

Hi, my name is Adarsh. I'm a product guy.

I love working at the intersection of building product, operations, and growth. Five-plus years in data analytics and product management. I'm on a journey to become an entrepreneur.
This is where I share what I've learned, in every format I use to teach it. Go to Resources for anything product. Go to Work to see what I've shipped.

Adarsh Rajoria, a product manager, working at his laptop
✦ 5+ yrs shipping CSPO® · SAFe POPM Reading. Building. Shipping.
0Years building
0Users reached
0Articles
0Short videos
0Subscribers
0IG followers
02 My story

One step at a time, from analyst to product manager.

I did not come from a top college or a big-city network. My B.Com is from a Tier-3 college. I learned everything by doing the work, one year at a time. Here is the growth, plotted.

2021

Business Data Analyst

Netlink Software, Bhopal

This is where it started. I built dashboards, Excel models, and ML pipelines. I learned to read data before I ever wrote a single product spec.

2023

Associate Product Manager

Netlink Software

My first real step into product. I worked on a low-code ETL tool and a natural-language analytics module, and ran demos for C-suites and government officials.

↑ Promoted
2024

Product Manager

Netlink Software

I led a team of 25 and shipped an AI SaaS platform from scratch in six months. We lifted free-to-paid conversion by 50 percent.

↑ Promoted
2025

Product Manager

Crayon Data, for HDFC and ADIB

Two live banking platforms. 1.6M+ users a month across India and the UAE. Cut campaign publishing from 24 hours to 15 minutes.

↑ New chapter

What I've actually built. I started on Lumenore, a self-service BI platform — shaping the low-code app builder, analytics dashboards, and data modeling workflows. Then a self-service ETL module powered by Spark, so teams could clean and transform data without needing engineering support. I also led connectors and data onboarding — pulling in CRMs, payment systems, and external APIs — which is where I learned how messy real-world data actually is, and how thoughtful product design reduces friction for an entire team.

Why I do this. I picked up product management by doing the work, not by following a playbook someone else wrote. I read certifications the same way — each one a marker of something I actually finished, not a badge for the wall. Outside of work, I'm on a journey to become an entrepreneur. I'm still figuring out what that looks like, and I'd rather say that plainly than pretend I have it mapped out.

03 The toolkit

Things I picked up along the way.

None of this came from a course. I learned it by shipping, breaking things, and fixing them. Here is most of it, grouped the way I actually use it.

Product VisionProduct-Led GrowthSprint PlanningUser InterviewsAgentic AIJiraRoadmappingRetentionPRDsJTBDPower BIProduct VisionProduct-Led GrowthSprint PlanningUser InterviewsAgentic AIJiraRoadmappingRetentionPRDsJTBDPower BI
GTM StrategyA/B TestingRICE / MoSCoWCustomer DiscoveryLLMsFigma0→1 BuildingChurn ReductionAgile & ScrumPersonasSQLGTM StrategyA/B TestingRICE / MoSCoWCustomer DiscoveryLLMsFigma0→1 BuildingChurn ReductionAgile & ScrumPersonasSQL
Product-Market FitAcquisition FunnelBacklog MgmtUsability TestingRAGNotionNorth Star MetricPricingOKRs & KPIsStakeholder MgmtETLProduct-Market FitAcquisition FunnelBacklog MgmtUsability TestingRAGNotionNorth Star MetricPricingOKRs & KPIsStakeholder MgmtETL
MVPNPS / CSATStorytellingData PipelinesClaudeICP ValidationLow-Code / No-CodeNLQ / Conversational AIGA & ClarityAI AgentsProduct DiscoveryMVPNPS / CSATStorytellingData PipelinesClaudeICP ValidationLow-Code / No-CodeNLQ / Conversational AIGA & ClarityAI AgentsProduct Discovery
Strategy Growth Execution Research AI & Tech Tools
04 How I work

How a product goes from idea to shipped.

01

I start by listening

Ten honest conversations with users beat a hundred competitor reviews. Before I build anything, I try to find the real job people want the product to do. It is usually not the feature they asked for.

Discovery · JTBD · ICP
01
02

I build the smallest real thing

I strip the idea down to the one piece that proves it or kills it. A fake landing page. A rough low-code version. The cheapest test that gives me a real answer.

MVP · Fake-door tests · RICE
02
03

I build the story around it

Why this, and not that. I say it plainly, to engineers and to leadership. The doc lines everyone up. But the story is what actually gets people to move.

PRD · Roadmap · Buy-in
03
04

I ship, then keep going

Going live is the start, not the finish. I watch the one number that matters, run the next test, and keep smoothing the rough edges people actually touch.

North Star · Iteration · Retention
04
05 What I work on

Most of my days sit between three things.

Building product. Operations. Growth. I move between all three, most weeks. Here is what each one really means for me.

/ 01

Operations

This is where I spend most of my time. Getting things shipped. Keeping a team moving in one direction. I once took a campaign flow that needed 24 hours and got it down to 15 minutes. It is not glamorous. It is the work that makes everything else real.

DeliverySprints & backlogLow-code tools
01
/ 02

Growth

Getting people to find a product, use it, and come back. On a live banking marketplace, the offer and campaign loops I worked on pushed repeat use to 35 percent. Small changes, run again and again, until the numbers move.

GTMRetentionA/B testing
02
/ 03

Strategy

Deciding what to build, and why. Then saying it out loud, not just writing it in a doc. I like the messy start. The blank page. Working out the first version of something that does not exist yet.

Vision0 to 1Positioning
03
06 Certifications

Things I actually finished.

These are not badges for the wall. Each one is something I sat down and completed while doing the job.

Certified Scrum Product Owner badge
Scrum Alliance

Certified Scrum Product Owner (CSPO®)

Active through May 2028
SAFe 6 Product Owner / Product Manager badge
Scaled Agile

SAFe 6 AI-Empowered Product Owner / PM (POPM®)

Active through May 2027
Claude Certified Architect badge
Anthropic

Claude Certified Architect, Foundations

Valid through Oct 2026
07 The library, on a shelf

Pull a book off the shelf.

Three shelves, one subject each. Every spine is a real guide — click it to read.

08 Selected work

A few things I shipped that people use.

01

HDFC MyOffers

AI personalization platform · Banking
1M+monthly visitors
02

ADIB SmartDeals

Digital marketplace · UAE banking
35%repeat engagement
03

Campaign Management Tool

Self-serve, low-code product
94%faster publishing
04

Enterprise Analytics SaaS

B2B analytics · NLQ and ETL builder
3new geographies

Tier-3 college. No network. No head start. I picked up all of this by doing the work. So I write down what actually helped, so the next person like me doesn't have to start from zero.

— Adarsh, on why this exists
09 Field notes

Truths I keep on the board.

Nobody wants your feature. They want their problem gone.— discovery
If you can't say it in one line, you don't understand it yet.— strategy
Ship the smallest thing that can teach you something real.— MVP
A roadmap is a set of bets, not a set of promises.— planning

Building something? Or figuring out your next move?

I do 1-on-1 mentoring, hands-on product help, and the occasional collaboration. Pick whatever fits what you are actually stuck on.

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